YouTube has enhanced the expansion of its efforts to support creators and the creative economy in Africa through the 2023 “YouTube Black Voices” program.
Now in its third year, the initiative from YouTube is a follow-up to a global, multi-year commitment made in 2020 to uplift and grow Black creators, artists, songwriters, and producers on the platform.
Forty creators from Sub-Saharan Africa will be part of the 135 Black Voices creators selected globally who are enrolled. Of the 135, 23 creators are among Africa’s fast-rising musical artists including Gyakie from Ghana, Kamo Mphela from South Africa, Asake from Nigeria, and BNXN from Nigeria.
With support from YouTube, grantees will receive $20,000 and $50,000 as seed funding, and dedicated partner support for six months and can participate in programs including training, workshops, and networking programs spread out across the year.
“We are excited about the creators, musical artists and producers from Africa joining others worldwide in the 2023 YouTube Black Voices Fund. The initiative is dedicated to equipping up-and-coming black creators and artists with the resources to succeed on our platform,” says Alex Okosi, MD, Emerging Markets, YouTube EMEA.
The artists, songwriters, and producers joining the YouTube Black Voices Music Class of 2023 will be required to set goals, develop a content strategy, and engage with their fans on YouTube, with the assistance of a YouTube partner manager.
There will be networking opportunities with other artists, songwriters, and producers included in the YouTube Black Voices Fund, and a chance to maximize the impact of their channels as they provide catalog-development opportunities.
“We are seriously interested in the growth of the creative community in Africa. For the creators, artists, songwriters and producers joining this third cohort, we will go beyond the initial training to measure our success with them over a long-term period, thereby ensuring that they achieve sustained success,” Okosi adds.
Over the next few years, YouTube will be directly investing in more than 500 creators and artists worldwide to support, grow, and fund their channels and content development through the YouTube Black Voices Fund.
Below is Africa’s full list of the YouTube Black Voices Class of 2023 (in alphabetical order per country).
|RUTHLESS FOCUS||CALEB OREM||Kenya|
|African Real Estate||Martin Kihara||Kenya|
|Agatha Nkirote||Agatha Nkirote||Kenya|
|Kenyan Entrepreneur||Sebastian Ngida||Kenya|
|Diy with Jojo||Joanne Wanja||Kenya|
|Wongel Zelalem||Wongel Zelalem||Kenya|
|Kane’s Kitchen Affair||Juliet Kane||Kenya|
|Kate Kendy||Kate Kendy Wanjiku||Kenya|
|Femi Olaniyan||Oluwafemi Olaniyan||Nigeria|
|Pot of Flavours||Latifat Kilani||Nigeria|
|Korty eo||Korty EO||Nigeria|
|Denixx Kreatives||Dennis Akpan||Nigeria|
|Louis ihuefo||Louis Ihuefo||Nigeria|
|Bof games||Oluebube Belonwu||Nigeria|
|Football Fans Tribe||Tokoni Iderima||Nigeria|
|Chantel Anyanwu||Kelechi Anyanwu||Nigeria|
|IFY’S KITCHEN||Ifeyinwa Mogekwu||Nigeria|
|Izzi Boye||Izzi Boye||Nigeria|
|TAAOOMA’s Cabin||Maryam Apaokagi||Nigeria|
|Foodies And Spice||Gina Ehikodi-Ojo||Nigeria|
|Madam Speaker||Perseverance Maremeni||South Africa|
|Muzi Sambo||Muzikayifani Sambo||South Africa|
|Reggie Mohlabi||Reginald Mohlabi||South Africa|
|Perima’s Kitchen||Solina Naidoo||South Africa|
|Zillewizzy||Matlala Mokgehle||South Africa|
|Tsoanieskits||Tsoanelo Moyo||South Africa|
|Thuli Madlamuka||Thulile Dlamuka||South Africa|
|Moghelingz||Banele Ndaba||South Africa|
|Seithati Letsipa||Seithati Letsipa||South Africa|
|coffeenomilk||Clalissa Magunde||South Africa|
|OhSmallstuff||Oyisa Matebese||South Africa|
|Mzwandile & Siza||Mzwandile and Siza Ndlovu||South Africa|
|Centtwinz TV||Innocent and Millicent, Sadiki and Mashile||South Africa|
|Sinikiwe Kademaunga||Sinikiwe Kademaunga||South Africa|
|Tumi Moliko||Tumelo Moliko||South Africa|