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Airtel Launches The Voice Africa Show To Empower Young Music Talents

Airtel Launches The Voice Africa Show To Empower Young Music Talents
The Voice Africa will showcase the brightest of African musical talents alongside a high-profile panel of coaches and TV hosts, and act as a launchpad for global recognition

Airtel Africa has revealed its sponsorship to The Voice Africa in Lagos, Nigeria to help discover and champion the music talents of young Africans.

The Voice Africa is the number one competition format music and entertainment show in the world, airing in over 180 countries.

Building on the success of The Voice Nigeria, Airtel Africa has partnered with the executive producers of seasons three and four, FAME Studios Africa, to roll out the award-winning concept to all 14 Airtel Africa markets.

The debut season of The Voice Africa will be streamlined to millions of Africans via Airtel TV, Free to Air stations (FTAs) and paid channels across 14 countries in Africa.

The Voice Africa is expected to attract and showcase the brightest of African musical talents, alongside a high-profile panel of coaches and TV hosts, and act as a launchpad for global recognition.

Seven participants from each of the 14 countries will be selected to participate in the program, with one of them eventually crowned The Voice Africa.

Read Also: Four Kenyan Podcasts To Benefit From Spotify Africa Podcast Fund

Segun Ogunsanya, GCEO, Airtel Africa, said: “The Voice Africa gives us an incredible platform to help discover and champion the musical talents of young Africans, enabling them to achieve their full potential. I believe the drama and excitement around their stunning performances will unite people across the continent.

“Our musical landscape is culturally rich, vibrant, and dynamic and the rhythms of Africa are already making a massive impact globally. There is a huge opportunity for African music to be exported on a scale larger than ever before, and The Voice Africa has come to empower our young talent and help them fulfill their ambitions. Airtel Africa is facilitating the emergence of successful musicians who can compete with their peers from anywhere in the world,” added Ogunsanya.

MTV Africa Music Awards (MAMAs), the Zain Africa Challenge which brought university students together in a quiz contest, and the Airtel Rising Stars, a football tournament for Under-15 boys and girls are among the sponsorship programs by Airtel Africa over the years.

“As the continent with the youngest population worldwide – some 50 percent – harnessing their creativity, talent and energy could be transformational for Africa. Through The Voice Africa, Airtel Africa is providing a platform for Africa’s youth to showcase their talent and be the best they can be. The future of Africa is bright. The future of Africa is now,” Segun Ogunsanya added.

Read Also: Tusker Nexters Finalists Debut Singles Featuring Top Kenyan Musicians

The creative partnership between Airtel Africa and The Voice will enthrall fans through on-air bespoke content integrations, internet and social media activations, and local events,

Live auditions for The Voice Africa will take place later this year after a call for virtual auditions on October 19 followed by the show’s premiere on March 2023, and the season finale later next year.

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About the author

Ndungu Brian

Brian is a multimedia journalist and social media manager with demonstrated work both in digital and print media.
I am an entertainment enthusiast with a natural freak for telling trending conversations in entertainment and lifestyle from an African perspective. For this and many more, feel free to share your thoughts, tips or even a chat at janynbrian@gmail.com. Grazie!!

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