Entertainment Music

Mdundo To Pay Musicians Ksh.100M In Marking 10 years Of Existence

Mdundo To Pay Musicians Ksh.100M In Marking 10 years Of Existence
More than 100,000 African artists have accounts on Mdundo which allows them to manage and control their catalog and withdraw earned royalties

African-based music service Mdundo is expected to pay a minimum of Ksh. 100,000,000 in the current financial year to rights holders registered under the music service provider.

This will be in celebration of Mdundo’s 10 years of active existence in Kenya, Tanzania, Nigeria, Ghana and South Africa.

More than 100,000 African musicians have created an account on Mdundo.com. The accounts allow artists to manage and control their catalog and withdraw earned royalties.

Mdundo has already made payouts of Ksh. 100,000,000 to African rights holders in the last 10 years.

“This is an exciting milestone for Mdundo. Our platform currently has 20.3m monthly active users across Africa with 4.9m in Nigeria, 3.7m in South Africa, 2.8m in Kenya and 2.4m in Tanzania.” Said Mdundo’s CEO, Mr. Martin Nielsen.

“Our digital music ecosystem has had significant growth over the last 10 years. Music partnerships have provided Mdundo’s premium product to 150m customers of through MTN Nigeria, MTN Ghana, Vodacom Tanzania and MTN Airtel,” added Mr. Nielsen.

Mdundo has also been able to partner with leading African record labels such as Mavin Records, Africori, emPawa, MAD, Slide Digital, Zeze Africa, Tamasha Records, CCA, Lynx, Entertainment, Black Market Records and Kings Music in a bid to promote the growth of the African Music Industry to enable African Musicians to produce quality music that will sell globally.

Mdundo also attained licensing agreements with leading global record labels which include Warner Music Group, Universal Music and Believe Digital.

The company was in September 2020 listed on the Nasdaq First North stock exchange in Copenhagen and is aiming to get 50m monthly active users as well as a positive EBITDA (earnings before taxes, depreciation and amortization) by 2025.

Mdundo.com was founded in 2012 when it sold music on scratch card vouchers similar to airtime purchases from corner shops but later it became a free service funded by advertising sales.

The initial advertisers on the service were Airtel, Coca-Cola and Microsoft but today the service works with many pan-African FMCG brands and banks across the continent.

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Ndungu Brian

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