After weeks of auditioning, shooting, and recording the music, ADMI Studios has officially released “My First Single Vol1” album on various global platforms.. The album features eight new young upcoming Kenyan artists who each worked on an original record together with ADMI’s producers to release their first single. Each artist brought different genres ranging from Hip-hop, R&B, Shrap, Soul, Bongo Flava, and Trap sound infused with Congolese beats.
The Africa Digital Media Institute, in conjunction with Africa Digital Media Studios, developed the concept that would set up young upcoming artists to succeed in the cutthroat music industry. The project titled “My First Single” follows the journey of making a music star from discovery to global recognition. It takes the form of a reality tv show that was filmed at the ADMI campus in Nairobi and soon to available on https://vumicentral.com. The audience is definitely set to be entertained and inspired by the talents of the producers and performers as well as learn more about the music industry.
ADMI is renowned for training music producers, beatmakers and sound engineers. Although the producers graduate with high-spec technical skills in music production, some find it challenging to penetrate established studios and end up being bedroom producers. To help some of these talented young producers break into the mainstream music business, they got paired with super talented young Kenyan musicians, with whom they worked together while being supervised by adept producers in the industry.
Due to the ongoing pandemic auditions were conducted virtually over Instagram using the hashtag #DiscoverMeADMI. Out of the submissions, twenty participants made it to the second stage for the physical auditions and from the group, eight lucky artists were chosen to work with four of ADMI’s alumni producers. They then proceeded to the main recording studio to listen to tracks and make choices based on what they felt most comfortable writing to. They would then meet the producer who made the beat, and together they worked to make their first single with supervision from some mentors.
The participants also had the opportunity to receive a masterclass training on various elements of the music business like Copyright&Royalties, Artist Management, Branding, and soft skills by prominent Kenyan songwriters, performers and music producers like Juliani, Veronica Mbaya, Karumba Ngatia, Immaculate Juma, and Mike Muema.
African music has come a long way, and it’s finally getting to a place where its talent is getting global recognition. The visibility of African content on global streaming playlists is growing and getting better. With Spotify now launched in Kenya, Kenyans will now join the over 345 million monthly active listeners to stream popular music and podcasts on the free platform. This will also provide a platform for Kenyan artists to equally have their music discovered in other parts of the world.
My first single project aims to renew respect for the artists in Kenya and make quality music that can be exported globally and demonstrate that it is possible to live off the music career and how the Kenyan youth can generate wealth and jobs.
You can listen to the album here.