The hotly-anticipated 2022 Tusker Oktobafest is set to take place throughout the month of October in different parts of the Country.
The annual Tusker event dubbed the Ultimate Beer Festival, is scheduled to take place in Tamasha Eldoret (October 8th – 9th), Jamii Executive Gardens, Mwea (October 15th – 16th), and the final event at the Ngong Racecourse, Nairobi (October 28th – 30th) as per the dates released by the Kenya Breweries Limited (KBL).
The Ultimate Beer Festival will offer revelers across these regions a chance to celebrate Kenyan authenticity, by bringing to life Kenyan culture through beer, entertainment, food, and music.
These events will also have live entertainment stages, gaming centers, and sports contests, above and beyond the unique beer experiences that will see the full KBL beer portfolio on full display during the October Sherehe.
Among the artists on show will include; Khaligraph Jones, Mejja, and Nadia Mukami among others. The events will also be graced by the next generation of Kenyan musicians, the Tusker Nexters competition finalists who will have an opportunity to showcase their talents on the national platform.
During the launch of the event at Ngong Racecourse, EABL Marketing & Innovation Director Anne-Joy Michira said, “Brand Tusker has been a national icon for a century now, loved by Kenyans for that period, and therefore it should be celebrated as such. This year, the Tusker Oktobafest festival will undoubtedly build upon its reputation as the biggest nationwide celebration of beer that Kenya has ever seen. This year we are expecting over 30,000 people at the beer extravaganza as we celebrate our diversity and culture with great food and music to give our consumers a one-of-a-kind extraordinary experience.”
“Through the event, we will also seek to celebrate our great Kenyan vibe and twist by promoting our local artists, DJs, and MCs. We, therefore, invite all our consumers to enjoy the greatest beer celebration this October,” she added.
This year’s edition will be slightly different from the 2021 edition which was dubbed a Festival Deconstructed due to the new normal conditions brought about by the Covid-19 pandemic restrictions that limited the number of people that could gather in one place. This saw the brand engage in over 100 bars, restaurants and activations countrywide as it sought to take the festival to the people.
This year’s edition will also be a mix of both 2019 and 2021 editions that will represent an elevated Oktobafest experience for all fans. The beer party also heads back to its original home, the Ngong Racecourse, which was one of Kenya’s biggest shows to date, attracting over 15,000 revelers in 2019 to experience Tusker at its finest. The selection of the three venues for this year’s edition is meant to spread out the celebrations.