Entertainment Film

‘We Watch Kenyan’ Initiative Launched To Promote Local Film Content

'We Watch Kenyan' is an initiative aimed at promoting local film content and building a community of Kenyan creatives who watch Kenyan content
'We Watch Kenyan' is an initiative aimed at promoting local film content and building a community of Kenyan creatives who watch Kenyan content

The Kenya Film Commission (KFC) has partnered with MyMovies.AfricaTM to launch the ‘We Watch Kenyan’ initiative – aimed at promoting local film content and building a community of Kenyan creatives who watch Kenyan content.

The initiative was officially launched at the iHub in Nairobi, during the debut of the monthly MyMovies.AfricaTM watch party.

During the launch, KFC reiterated its commitment to growing the screen-going culture in the country, by deliberately putting in place programs such as the Drive-in Cinema, Reel County Film Festival and the School Outreach Programme.

The unveiling was presided over by John Kyalo, a film development officer at KFC, who read a speech from Chief Executive Officer Timothy Owase.

“The Kenyan film industry has indeed come of age. This is a significant milestone for the creative industry in the country. As a commission, it is our overriding goal to create an enabling environment, where Kenyan filmmakers have a supportive infrastructure in place to support production and distribution, and also create platforms where this content can be consumed” said Timothy Owase.

The launch featured a screening of the Internationally-acclaimed crime thriller: ‘Why U Hate’ Produced by Dreamhouse Entertainment. The film revolves around Kwami (Bernard Irungu), who after years of patiently working in the city and saving money, flees to his rural home leaving a trail of bodies behind him and evading the bounty placed on his head.

The watch party was also live via Zoom and culminated with a very interactive hour-long Question & Answer session with the dynamic 20-something Writer Wanju Kase, two directors Jante Juma & Robert Kamau as well as Kalasha Award-winning Actress Ellah Maina, lead actor in the film Bernard Irungu, cinemaphotographer Shammer Agila and set designer Cynthia Kanario.

The party attracted an enormous number of fans from the creative industry who termed the debut a success.

“This was a very entertaining, engaging and informative evening. I look forward to many, many more in the future”, said veteran actor Chris Kamau, who stars in Country Queen.

The launch was also attended by top filmmakers, including famed writer, producer & actor – Naomi Kamau, filmmaker Pauline Kyalo, Producer Doris Kathia and Ben Marie Akatsa who stars in Kina and Maria.

Supported by Kenya Film Commission, #WeWatchKenyan is an initiative by Kenya-based Startup – YAKWETUTM online limited, which is running their MyMovies.AfricaTM watch parties, monthly until December 2022.

The second watch party is scheduled to take place on August 31st while the second screening will feature the iconic Nairobi Half-Life on its 10th anniversary.

The watch party comes barely days after MyMovies.Africa™ and the Creative Economy Practice (CEP)  signed a partnership offering the streaming platform exclusive rights to use the iHUB Nairobi premises to stream Kenyan movies via its online platform. This is part of the platform’s goal of supporting Kenyan creatives and filmmakers and encouraging a cinema-going culture specifically for Kenyan films.

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About the author

Ndungu Brian

Brian is a multimedia journalist and social media manager with demonstrated work both in digital and print media.
I am an entertainment enthusiast with a natural freak for telling trending conversations in entertainment and lifestyle from an African perspective. For this and many more, feel free to share your thoughts, tips or even a chat at janynbrian@gmail.com. Grazie!!

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